Explaining Web 2.0 – Let this Video do the work for you

I frequently present to pharmaceutical commercial operations executives on the topic of Health 2.o and what it means for pharma. At first I had a difficult time because I assumed that many of them knew what Web 2.0 was all about and it would be reasonably simple jump to the healthcare context; boy was I wrong.

To help present the story of Web 2.0, I use the video “The Machine is Us/ing Us” (below). It’s a classic and it gets the point across better than I ever could on my own. If you haven’t already seen it, it’s a must watch. Then, consider using it as part of your presentation on the changing web landscape.

Additional video resources I recommend to support your landscape presentations on Health 2.0 include:

Explaining Health 2.0

IBM Tells the Story for you

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