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A Business Case that Sells

What’s wrong with most business case presentations? Basically, they don’t sell. They have lots of facts and figures and information but they don’t really sell. Why’s that? Because the vast majority of business cases are missing two critical ingredients: an outcomes-based vision, and the promise of real-life change. I’ll explain what these are in a […]

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The Madison Avenue Sales Technique for IT Leaders

Meet Christine Christine is the CIO of a $400 million manufacturing company. Like you, Christine is about to enter Q4. She is bracing for the final budget approval and crunch process. She knows that this year it’s gonna be tough. So far, Christine has managed to “protect” her placeholder budget of $2 million for a […]

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The importance of user experience

While you are working on last week’s “assignment” and figuring out how much credibility you have within your IT organization, it’s time to turn the discussion back to jumping IT budget hurdles. IT budgets are tight and they are likely going to get tighter as corporate America battens down the hatches for another recession. But, […]

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Protect your IT strategy from executive attack

Today I want to share with you Brian G.’s story. He is the CIO of a mid-size financial services company with an IT budget of about $30 million. Brian and his team were keen to deliver a top-notch IT strategy to support their company’s rapid growth. They did months of research; analyzed their industry, their […]

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